Imagine spending a night in a Paris museum, staying in houses resembling movie settings, or sleeping surrounded by Ferrari racing cars. These dream-like options are part of Airbnb’s new campaign, showcasing unique experiences that go beyond traditional hotel stays.
During an event in Los Angeles, CEO Brian Chesky recently announced 11 temporary listings, which Airbnb refers to as “icons.” This extravagant campaign aims to position Airbnb as a platform that offers unforgettable experiences rather than just accommodation alternatives.
This initiative stems from the success of a Barbie-themed house in Malibu, which is tied to a popular movie about the iconic doll. By associating promotions with pop culture, celebrities, or events, Airbnb aims to captivate its audience and showcase its imaginative side.
Unlike typical Airbnb listings, these “icons” will be available to around 4,000 winners selected throughout the year. It’s not clear whether all winners can book for free, or if some winners will need to pay a price below $100.
One of the fascinating offerings includes an overnight stay at the Musee d’Orsay in Paris, where guests will enjoy a bedroom designed by Mathieu Lehanneur, the creator of the torch for the upcoming Paris Olympics. Another option is a house in New Mexico, designed to resemble the one from the animated film “Up,” complete with 8,000 balloons. Although the balloons won’t make the house fly, they will lift it 50 feet off the ground.
Events like a sleepover at the Ferrari Museum in Maranello, Italy, a private performance by rapper Doja Cat, and an evening with Kevin Hart will be part of the unique experiences. Additionally, Airbnb will feature a Minneapolis house owned by Prince, featured in the film “Purple Rain,” available for a year.
With a profitable year behind and ample cash reserves, Airbnb is confident in expanding its “icons” campaign. Chesky teased that these 11 listings are just the beginning, hinting at more innovative experiences to come.
So, get ready to step into a world of fantasy and adventure with Airbnb’s exciting new offerings that promise unforgettable memories to lucky winners.